Strategies on how to target Facebook better

Strategies on how to target Facebook better

Latest News, Social Media
As an advocate of Facebook Marketing, what isn’t there to like? Does it have a myriad of creative ad formats? Tick. Did data back its insights? Tick. Targeting options to allow you to go big or niche? Tick, tick, tick! Here are a few Facebook targeting strategies to get you in front of those that matter and lead to new business opportunities. Purchasing Behaviour of Facebook Users Facebook has definitely flexed its muscles and data might by forging 3rd party partnerships with Epsilon, Axiom, and Datalogix in 2013. This new alliance means that digital marketers can now pick to target people specific to their purchasing behaviours. Purchasing behaviour subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty, and a lot more. Within each broad subcategory, you can drill…
Read More
Don’t let Facebook overwhelm you!

Don’t let Facebook overwhelm you!

Latest News, Social Media
The might and influence of Facebook for a business of any size can not be ignored, even if you’ve got your head in the sand, there is most likely someone filming that and sharing it on Facebook Live. In this article I hope to explain in layman terms the key aspects you need to understand and consider before plunging into this beast called Facebook. setting up your facebook business page As a business you can test the waters in several ways: organically and/or paid advertising a.k.a “Dark Posts”. You can create a Facebook Business Page for your company and create a content calendar. Once posts have been scheduled and uploaded onto Facebook you can then choose to boost the top performing posts time to time, subject to your budget and…
Read More
Social Media is Not Going Anywhere Soon

Social Media is Not Going Anywhere Soon

Latest News
Since its 21st century arrival into mainstream business marketing strategies, one new kid on the block has continually ruffled the feathers of key players in the industry – social media. From CMO’s to CEO’s, to upcoming social influencers and the many millennial consumers being targeted – it appears everyone has an opinion. But is social media really going away? Heated discussions and debates have taken place online and offline around the purpose, the strengths, the fad factor and the overall value of a brand, a company and even high-profiled individuals using social media for business purposes. Yet here we are in 2017 and guess what? Social Media Channels haven’t disappeared, nor has their presence weakened or regressed. In fact, according to the 2016 Nielsen Social Media Report we have seen…
Read More