Social Media Tips

Social Media Tips

Latest News, Social Media
Social Media use for SMEs has skyrocketed across Australia and often the task is palmed off to an innocent bystander/ staff member simply because you were at the wrong place, at the wrong time. Take a deep breath, grab a glass of wine or your mug of coffee, and take charge. You have this in the bag! Simply follow our social media tips and as they say in Australia, she'll be right. WHO are you striking up the conversation with? Behind every witty social post, lovey-dovey online community, an award-winning social campaign was a well-researched plan and strategy. Nothing was achieved in an ad-hoc way. Data, analytical insights, and content formats were examined to grasp the "personas" who would potentially engage with your product/service across the most relevant social media channel.…
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Strategies on how to target Facebook better

Strategies on how to target Facebook better

Latest News, Social Media
As an advocate of Facebook Marketing, what isn’t there to like? Does it have a myriad of creative ad formats? Tick. Did data back its insights? Tick. Targeting options to allow you to go big or niche? Tick, tick, tick! Here are a few Facebook targeting strategies to get you in front of those that matter and lead to new business opportunities. Purchasing Behaviour of Facebook Users Facebook has definitely flexed its muscles and data might by forging 3rd party partnerships with Epsilon, Axiom, and Datalogix in 2013. This new alliance means that digital marketers can now pick to target people specific to their purchasing behaviours. Purchasing behaviour subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty, and a lot more. Within each broad subcategory, you can drill…
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Don’t let Facebook overwhelm you!

Don’t let Facebook overwhelm you!

Latest News, Social Media
The might and influence of Facebook for a business of any size can not be ignored, even if you’ve got your head in the sand, there is most likely someone filming that and sharing it on Facebook Live. In this article I hope to explain in layman terms the key aspects you need to understand and consider before plunging into this beast called Facebook. setting up your facebook business page As a business you can test the waters in several ways: organically and/or paid advertising a.k.a “Dark Posts”. You can create a Facebook Business Page for your company and create a content calendar. Once posts have been scheduled and uploaded onto Facebook you can then choose to boost the top performing posts time to time, subject to your budget and…
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