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The Rose of Eastern Europe – Sofia, Bulgaria

The Rose of Eastern Europe – Sofia, Bulgaria

Latest News, Travel
Despite it being the 21st century, mention Sofia or Bulgaria, to the average Westerner, and you either draw up a blank facial expression followed by a despairing ‘Where?’ or a standoffish stance visualizing a grey, drab Iron Curtain communist country.   How different is the reality of this hidden Eastern European gem? Located at the foot of 2209m high Vitosha Mountain, is the historic capital – Sofia, an area of human habitation since at least 7000BC. Sofia, also known by the Ancient Greeks as Serdika and by the Slavs as Sredets, was fondly known as ‘my Rome’ by the Roman Emperor, Constantine the Great.   Located on the Balkan Peninsula between the Adriatic Sea and the Black Sea, the nation has always been part of the important East-West trade routes…
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How Not To Offend Your Next Client

How Not To Offend Your Next Client

Latest News, Small Business
Manners matter in all countries, but cultural missteps could cause you to lose out on an important business deal. How much do you know about doing business on a multicultural international stage? Cultural faux pas, such as mistreating a business card or declining an invitation, could be costing your freelance business some lucrative deals with overseas organisations. A lack of understanding of business cultural etiquette has been identified as a major issue for Australian executives with one in three admitting to inadvertently causing offense out of ignorance. Even something as simple as a woman initiating a handshake could be taken the wrong way in Middle Eastern countries, and assuming a Japanese business person is nodding “in agreement” during a meeting is another common mistake. Common Dos and Don’ts To better equip…
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Here’s Where You Can Get Freelance Work Done Plus Enjoy Free WiFi!

Here’s Where You Can Get Freelance Work Done Plus Enjoy Free WiFi!

Latest News
Freelancers rejoice – incredibly you can access free Wi-Fi readily across Sydney’s Inner-West. Yes, the Inner West council has made Norton St, the pulse line of Leichhardt, into one long thoroughfare of free Wi-Fi! Are you feeling uninspired working from home in your PJs? Feeling a bit like a recluse, right? Well, now is the time to get out and work remotely! Maybe organize a creative huddle while you are at it too? Here’s how you can stir up some creativity, add some variety to your workweek while supporting your local economy by hot-desking from these cool neighbourhood cafes – plus they all have a quirky twist. Piccolo Cafe (626 Darling Street, Rozelle) Piccolo is a popular café, if the front café is packed – don’t worry, just walk past…
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Learn How To Target Better on Facebook

Learn How To Target Better on Facebook

Latest News, Social Media
As an advocate of Facebook Marketing, what isn’t there to like? Has a myriad of creative ad formats? Tick. Did data back insights? Tick. Targeting options to allow you to go big or niche? Tick, tick, tick! Here are a few targeting strategies to get you in front of those that matter and lead to new business opportunities. Purchasing Behaviour of Facebook Users Facebook has definitely flexed its muscles and data might by forging 3rd party partnerships with Epsilon, Axiom and Datalogix in 2013. This new alliance means that digital marketers can now pick to target people specific to their purchasing behaviours. Purchasing behaviour sub-categories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. Within each broad subcategory, you can drill down into types of…
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Hua Hin – The Secret Paradise

Hua Hin – The Secret Paradise

Travel
Thailand has long been a popular holiday destination for Australian travellers. Bangkok, Phuket and Koh Samui – all have regular flights, filled with couples, families and solo travellers seeking the delights of a tropical country with delicious cuisine, affordable shopping and indulgent Thai Spa centres. Amazingly Hua Hin has managed to evade the hordes of tourists despite all its beauty. Easily accessible from Bangkok – just a 3hr drive south, the city has always been popular with those keen to escape the stifling heat of Thailand’s capital. In the 1920s, Rama VI (King Vajiravudh) and Rama VII (King Prajadhipok) built summer residences here. The enormous Phra Ratchawang Klai Kangwon (Far From Worries Palace) remains a royal residence. In the 1980s there was a construction boom, which put the area on…
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Don’t let Facebook overwhelm you!

Don’t let Facebook overwhelm you!

Latest News
The might and influence of Facebook for a business of any size can not be ignored, even if you’ve got your head in the sand, there is most likely someone filming that and sharing it on Facebook Live. In this article I hope to explain in layman terms the key aspects you need to understand and consider before plunging into this beast called Facebook. setting up your facebook business page As a business you can test the waters in several ways: organically and/or paid advertising a.k.a “Dark Posts”. You can create a Facebook Business Page for your company and create a content calendar. Once posts have been scheduled and uploaded onto Facebook you can then choose to boost the top performing posts time to time, subject to your budget and…
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